The Scottish brewers behind, among other things, the world’s most alcoholic beer and a custom brew containing Viagra have been given a reality show on the Esquire Network, the magazine-run channel that debuts on September 23rd. According to a press release, the creatively titled Brew Dogs will cross the pond to tour the best craft beer America has to offer.

BeerPulse reports that each episode will focus on a different town, where James Watt and Martin Dickie will “celebrate distinctive craft beers and create their own locally inspired draft” in order “to prove that the drink of the masses doesn’t need to taste mass-produced.” The series is currently in production, so no word on when it’ll premiere yet, but the first season will contain six hour-long episodes.

If you’d like a preview of what the show might be like—or if you want to see James Watt and Martin Dickie speak about their 41% ABV beer Sink The Bismarck in several different languages—watch the video below. The lads have produced some pretty hilarious clips over the years to promote various off-the-wall creations, so we have high hopes for the show, which hopefully won’t be unceremoniously canceled like Sam Calagione’s Brew Masters.


Sink the Bismarck! from BrewDog on Vimeo.

[via BeerPulse]