Ever since luring LeBron James from his native state and crafting their powerhouse lineup with Dwyane Wade and professional goofball Chris Bosh, Miami has been everyone’s favorite team to hate. And now, as if they needed to ramp up the irksome South Beach glitz of the squad even further, SB Nation brings word that the Heat now have an official champagne—Moët Ice Impérial—for the 2013 NBA Playoffs.

Moët Ice Impérial, which will be served in distinctive white goblets (image below!), will become a courtside staple, with all of the celebrities sipping Moët Ice as LeBron James, Dwyane Wade and Chris Bosh heat up the AmericanAirlines Arena.

Is this the ultimate expression of how the game has changed? How it’s no longer about Bird versus Magic, about blue-collar teams diving on the hardwood, about Michael Jordan celebrating a championship with a cigar and a Bud Light? Is this the final piece of proof that multimillionaire contracts and huge egos and TV tomfolloery have turned hoop stars—and their fans—into bubbly-swilling mooks?

Who knows. But what it does mean, for certain, is that Chris Bosh now has even more of an incentive to do this…




…and for that, Moët is officially on my s**t list.

Side note: How obnoxious are the white bottles? Perhaps even more obnoxious than gold bottles of Ace of Spades, and the black bottles of the rosé that Rick Ross is pushing. You decide.

[via SB Nation]