While they may seem gimmicky at first glance, there’s sound reasoning behind the many beer-glass shapes that are out there. As Beer Advocate explains, tall pilsner glasses are designed to showcase the color and clarity of the beer, as well as promote head retention; snifters allow drinkers to swirl strong ales and capture their aromas more effectively; and so on.

With this in mind, it makes sense that new glassware should develop along with new styles of beer. That’s the thinking that caused Sierra Nevada, Dogfish Head, and Spiegelau’s to collaborate on a vessel that they hope will become the glass for drinking India Pale Ales. Granted, IPAs date back to the 18th century, but the modern American IPA—known for its aggressive hop aromas and bitterness—has only matured in the past few decades. This glass seeks to represent its unique attributes in the best way possible.

Esquire says the design allows the beer to stay cold; the ridges at the stem help “aerate the liquid and reinforce the robust head”; and the aroma is “captured by the concave, snifter-like top.”

The glasses won’t ship out until May, but they can be pre-ordered at $25 per pair.   

[via Esquire]