Though the wine world has often been criticized for being old-fashioned and resistant to change, it has largely welcomed the tech revolution with open arms. The vino business has fully upgraded to the meet the needs of today’s consumers, leveraging a wide array of social media, online tools, and apps, says USA Today.
According to a survey by ABLE Social Media Marketing, 95% of American wineries have a Facebook account; three-fourths are on Twitter. These outlets are used to share info on events and connect with customers. Here are the ways in which you can find wineries using the latest technology to introduce their brand:
- With social media, Cartograph Wines posts photos of their harvest, manages inquires about their tasting room, and give out restaurant recommendations.
- Castello Banfi (Tuscany, Italy) shares the history of its founder and features interactive media on its website.
- Hahn Family Wines has an app that includes winemaking videos, background on the winery, and info on the harvest and where to buy the wine.
- Jordan Winery & Vineyard “produces videos on an array of food and wine related topics, such as how to make a pie crust and French macarons and posts them on its website, blog and social media feeds.”
[via USA Today]