In Greco-Roman mythology, hybrid creatures are a common element of many tales, often revered and sometimes feared. Businessweek questions which way we should feel about Blue Moon’s two-bottle Vintage Ale series of beer-wines.
Impulse (red) and Proximity (white) make up the new series slated to be available for $10 per bottle in every state. Each one is 51 percent beer and 49 percent wine, clocking in at 8.5 percent alcohol by volume (ABV). A taste test of Impulse drew the reaction that “it smells like beer, with a hint of wine. Or wine, with beery notes.” So exactly what you’d expect.
The consensus from beer
connoisseurs? Both Businessweek reviewers agree the hybrid is best kept in one’s imagination; they just differ in reasoning and attitude.
One pessimistically said, “This is really only an option for drinkers who want to buy a fancy-looking bottle, but still crave Coors Light. It has more alcohol by volume, but if you just want to get hammered, buy a 40. Bottom line: It does not have the taste of either good wine or good beer.”
Meanwhile, another one with a more glass-half-full perspective said, “Tastes like Manischewitz tinged with seltzer. This isn’t a necessarily a bad thing … but it’s not a good one. It’s bad enough to shock the wine expert but tasty enough to entrance the amateur.”
We would be remiss not to point out that the Brewers Association recently called out Blue Moon for not being upfront about the fact that it is an Anheuser-Busch InBev brand. They’ve been accused of taking pages out of the craft-beer playbook in the past, and from where we’re standing, it would seem that this release sounds suspiciously similar in concept to Dogfish Head’s Noble Rot…