Boozing may not be part of their official job descriptions, but it certainly is a constant labor of love for Don Draper and company. Cocktails and spirits are the unofficial cast members of the show, serving as work accessories, social crutches, and a way to escape the shit-storms wrought by each episode.

But how much do they actually drink on the show? A recent workshop called Culture Data Culture set out to answer that question visually, creating charts that lay out the nature of Mad Men vices during the first season. Both drinking and smoking are explored from different angles, including the types of liquor consumed and “drinking relations between characters.”

Apparently, Don wins for total number of drinks consumed (no big surprise there), and whisky is the primary tipple of choice.

The workshop was led by Santiago Ortiz Herrera at the Polytechnic University of Milan.




[via Fast Co.Design]