Maker’s Mark Reverses Decision to Lower Proof
The people have spoken: After a week of backlash since Maker's Mark announced that it would drop the proof on its signature Kentucky bourbon, COO Rob Samuels has put out another statement via the …
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Maker’s Mark
Another Take on the Maker’s Mark Proof Reduction
Earlier in the week, we talked to some bartenders and liquor store owners to make sense of the Maker's Mark announcement that it will water down its bourbon to meet demand. A lot of angry fans…
Making Sense of the “Watering Down” of Maker’s Mark
It’s impossible to tell the story of modern American whiskey without Maker’s Mark. Before the brand launched in 1959, Kentucky bourbon certainly existed, but it was a backwoods drink with an…
