Video of the Day: David Hasselhoff Shills for Iced ‘Hoffee’

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As if the Hoffsicle—a popsicle in the likeness of David Hasselhoff—wasn’t absurd enough, the Knight Rider is back again, this time with a boy band-esque ode to his favorite beverage this summer: Iced ‘Hoffee’, by the New England-based convenience store chain Cumberland Farms.

The video, titled “Thirsty for Love,” sees Hasselhoff lounging on a beach, surfing, hang-gliding, baring his chest, and puckering up, all while holding a iced coffee and professing his love for it. “Full house blend I’m gonna pick you up/In the hot summer sun I’m gonna sip you up,” he bellows—and it’s disturbingly captivating and catchy.

Welcome back to Internet infamy, Hoff!

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