Today, the New York Times‘ Fashion & Style section—the Gray Lady’s resident trolling operative, and the source of the recent “How I Became a Hipster” debacle—proved its talent for inanity yet again with a story about how kale is trendy. Right off the bat, it’s an absurd platform for an article in May 2013, since kale’s trendiness is already in its third post-post-ironic cycle, having spawned a million and one salads across Brooklyn since, like, 2009 and become the only thing white people like to rep more than Glee and ultimate frisbee. But what makes the piece even more absurd is its focus on the socialites who are apparently driving the vegetable’s white-hot status: “Along with midriff-baring tops and all things Gatsby, another trend has swept the spring social circuit: kale salads.”
Here’s a real excerpt from the story:
Forget about filet mignon or caviar. The fashionable plat du jour these days is the humble kale salad, which seems to telegraph a certain veggie-chic for the juice-cleanse set.
“For some reason when you go to a restaurant and they have a kale salad on the menu, you automatically accept that it’s a cool spot,” said Chelsea Leyland, a D.J. and downtown fixture. “It’s like playing the right music of the moment. It gives it that stamp of coolness.”
Only toward the end, after the damage has been done and the trolling war won, does the author concede, “Kale salads, of course, aren’t new. But they began popping up on New York menus about five years ago.”
The silver lining here is that this may mean that kale has finally jumped the shark.
Click through the gallery above to see what folks on Twitter had to say about the Times’ timely discovery of the kale trend.
[via New York Times]