How many times have you listened to Yeezus so far? Even if you didn’t bother to buy the album, you’ve probably heard it at least three times through in passing, just because everyone and their mom seems to be bumping it nonstop.
By now, then, you’ve surely heard Kanye yelling, “Hurry up with my damn croissants,” on “I Am a God“—a line that, while not claiming the distinction of being hip-hop’s first reference to the classic French pastry, may still prove to be its most memorable.
But wait! Despite its epicness, the lyric almost ended up on the cutting room floor according to Pitchfork’s behind-the-music look at the making of Yeezus, featuring interviews with Bon Iver’s Justin Vernon, Travi$ Scott, and other folks who joined ‘Ye in the studio.
Here’s what “producer/engineer/mixer” Noah Goldstein had to say about the croissant business:
Sometimes I don’t realize which lines are going to really resonate, but Kanye always does. Actually, “hurry up with my damn croissants” was one where I was like, “Are you really sure you want to say that?” [laughs] And he’s like, “Yes! That’s staying in!” He literally has the best gut instincts of anybody I’ve ever worked with, as far as what music should be. So when he says a line has to stay in, I’m like, “OK!” I will not argue with the god.
Thank you, Yeezus, for having conviction in your own ridiculousness. You’ve done it again.