Watch the Trailer for the New Cookbook from the Eleven Madison Park Guys (Video)

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Since restaurants are all about trailers these days (see: Chez Sardine and Alinea), it’s only right that cookbooks have them too. This simple animation by Michael Macbry depicts a sort-of modern fairy tale of how ingredients go from farm to table at the four-star Eleven Madison Park, hauled by a New York taxi. The book, called I Love New York: Ingredients and Recipes, dropped yesterday. Here’s a description from the publisher, Ten Speed Press:

After landing rave reviews for their transformation of Eleven Madison Park from a French brasserie into a fine dining restaurant, chef Daniel Humm and general manager Will Guidara decided to refashion Manhattan’s ultimate destination restaurant into a showcase for New York’s food artisans. Instead of looking abroad for inspiration, Humm and Guidara headed to their own backyards, exploring more than fifty farms in the greater New York area and diving into the city’s rich culinary heritage as a cultural melting pot.

In I Love New York, Humm and Guidara present an in-depth look at the region’s centuries-old farming traditions along with nearly 150 recipes that highlight its outstanding ingredients—from apples, celery root, and foie gras to nettles, pork, scallops, and venison. Included among these dishes designed explicitly for the home cook are reinterpretations of New York classics, like Oyster Pan Roast, Manhattan Clam Chowder, and the Bloody Mary. Lushly illustrated with photographs of the area’s dramatic landscapes and the farmers who tend the land, this unique ode introduces the concept of New York regional cuisine as it celebrates the bounty of this exceptional state.

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