Can Dunkin’ Donuts possibly get any realer? It was just last month that an employee at a drive-thru in Connecticut tossed hot coffee at a robber and told him to “Go run on Dunkin’!” Today, in the midst of the pandemonium in Boston, the company released a statement to Buzzfeed saying, “At the direction of authorities, select Dunkin’ Donuts restaurants in the Boston area are open to take care of the needs of law enforcement and first responders.”
Earlier, the official company Twitter feed tweeted, “Watertown DD is open to serve local law enforcement, first responders w/ free coffee & product.”
Those of us who love the chain aren’t a bit surprised that it is standing with Boston in its time of need. Dunkin’ Donuts is an essential part of the fabric of the city, casting its spell on even those who don’t live there but have experienced the intrinsic Bostonness of a home-town DD at some point in their lives. Over at Esquire, Paul McMorrow digs into this phenomenon:
It’s less a coffee shop than a marker of local solidarity. It’s an expression of shared heritage that bridges the petty ethnic, regional and class tribalism that normally dominates Boston. A large regular is a large regular, whether you’re in Dorchester or Chelsea or Wellesley. The thing that unites us is mediocre coffee.
Thank you, Dunkin’ Donuts, for being awesome yet again.