Anyone who has seen Her, Spike Jonze’s latest film, knows that the movie has a strong aesthetic style in which color sets the mood and the tone. In a Q&A he did last month in New York City, Jonze cited Jamba Juice as an unlikely influence for his film, reports Random House contributor Durga Chew-Bose.
Her’s visual vocabulary—which aims to portray a near-future Los Angeles—takes cues from the “wood-paneled franchise with its biohazard-green typeface and psychedelic logo,” writes Chew-Bose.
Additionally, Jonze told the Wall Street Journal,
“I always knew I wanted [the movie] to be very warm and colorful. Even before I sat down to write the script, I had these notes, and one of the notes said ‘Jamba Juice.’ I think our movie is much more beautiful than Jamba Juice, but the colorfulness and the cleanness of Jamba Juice was one starting point.”
After watching the film and taking note of its pervasive creamy whites, deep reds, and washed-up pastels, I can see clearly how the smoothie chain’s aesthetics influenced the director. As the viewer, I understood Her‘s color palette to represent the ideal life for the Angelenos of the future, one that is happy, convenient, and sterile.
[via Random House]