Supply of Various Foods Follows Demand, and the New York Times Is On It

Millennials just love Jarritos.

Photo: Hollyn Johnson for the Grand Rapids Press

Photo: Hollyn Johnson for the Grand Rapids Press

In one of the more no-duh trend pieces outside of the Styles section, the New York Times‘s latest dispatch on those darn millennials has to do with their eating habits. For example: Because we no longer live in the 1950s, we no longer consider spaghetti and meatballs cutting-edge cuisine. And to keep up, companies are giving us products like the Bacon Habanero Ranch Quarter Pounder (McDonald’s) and coconut milk-based soup (Campbell’s).

Food executives are attributing the newfound popularity of brands like Mexican soda Jarritos to both America’s increasing non-whiteness and younger Americans’ increasing familiarity with non-Wonder Bread foods. The whole thing reads like a hyper-compressed version of The United States of Arugula, but here, enjoy one executive’s supremely awkward attempt to say that people like new things that taste good:

“We knew we were strong among Hispanics,” said David Flynn, marketing director of Novamex, which makes and sells Jarritos outside Mexico. “But we were surprised to find that among non-Hispanics, people really loved certain things about the brand — the fruit flavors, the glass bottle, the natural sugar.”

The article also includes Cheesy Garlic Bread Ruffles in the category of Vaguely Ethnic Snack Foods, which slightly undermines its point. But basically: different foods become popular over time. Who’d’ve thought?

[via NY Times]

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