Restaurant Re-Names Menu Item “Cease and Desist Burger” After Being Threatened by In-N-Out

Why do large corporations always pick on the small fries?

Photos: Laughing Squid, Gourmet

Photos: Laughing Squid, Gourmet

In-N-Out Burger sent a cease and desist letter to Houston restaurant Underbelly for naming one of its burgers a “UB Double Double.” According to Eater, the California-based chain “has trademarked every possible version of ‘double double’ as it relates to hamburgers.” The owner of Underbelly obviously has a great sense of humor, since he promptly changed the burger name to “Cease and Desist Burger” after receiving the letter.

cease Restaurant Re Names Menu Item Cease and Desist Burger After Being Threatened by In N Out

This is just the latest instance of a large corporation needlessly protecting its brand by picking on the small guys. We understand when a small business owner like Dominique Ansel trademarks his recipes and intellectual property (see: Cronuts). But its a whole different situation when large food corporations show hostility towards smaller ones—especially when all the little guys want is to pay homage to more well-known brands or items.

Recently, Magic Hat sued a small Kentucky brewery for copying the No. 9 beer label. Back in 2009—in an instance of pure justice (and power to the people)—McDonald’s lost an eight-year trademark battle to stop a restaurant in Malaysia calling itself McCurry. And in the douchiest of all trademark infringement stories, NYC’s Tao nightclub sued a small restaurant in Maine that was also named “Tao.” Are these companies purely being bullies, or do they seriously feel threatened by these small-fry businesses?

[via Laughing Squid]


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