Understanding the Psychological Games That Fast-Food Restaurants Play

From loud music to manipulative menu design, quick-service chains use all kinds of tricks to lure in potential customers—and keep them spending.

PsychGames_lead 2

That sudden midday craving for fries and a shake? It's no accident, and neither is the "impulse" splurge on a soft drink or dessert. Subliminal messages are mostly the stuff of science fiction, but fast-food restaurants have all kinds of subtle tricks to lure potential customers in and keep them spending once they've walked through the doors.

Read on to learn how McDonald's, Chipotle, Taco Bell, and others at the top of the industry keep their business booming.

RELATED: Amazing Facts About the Way We Eat

RELATED: The Science of Food and Happiness

Click to start the list

Latest News

Photos: Facebook/The Pork Roll Festival

I Tried To Eat All Of The Pork Roll on #PorkRollDay

Bourbon brown sugar bacon on a burger, baby. Photo:

This Week’s Best Instagram Food Porn: May 24, 2015


The Best Entenmann’s Desserts of All Time, Ranked

Photo: Twitter/@trmmll

Kanye Rolls Up to McDonald’s Drive Thru in a Lambo

Photos by Joe DiStefano, Liz Barclay

Our 5 Favorite Chinese Dumplings in Queens

Page 1 of 66412345...102030...Last »