“Milk Life” Ads Replace Iconic “Got Milk?” Campaign

Is Milk Life supposed to be a spin-off of Tupac's Thug Life or something? We don't get it.

Our own take on the "Milk Life" slogan. (Artwork by Amy Chen)

Our own take on the "Milk Life" slogan. (Artwork by Amy Chen)

We all grew up knowing and loving the “Got Milk?” ad campaign.

The ad first appeared in 1993, and featured supermodel Naomi Campbell wearing a milk mustache in 1994. Now, the recognizable campaign is getting nixed as the industry looks for a new tagline to increase milk consumption amid declining sales.

The new milk advertisements, which roll out today, will have the tagline “Milk Life,” feature ordinary people, and tout the fact that milk is high in protein. Take a look at one of the ads below.

milk Milk Life Ads Replace Iconic Got Milk? Campaign

Ok, real talk: Is “Milk Life” a spin on “Thug Life”? Did the ad agency resurrect Tupac and ask him to come up with their new tagline?

Sal Taibi, president of Lowe Campbell Ewald—the agency involved in the “Got Milk” ads—tries to explain the campaign redesign:

“In the past, we have been saying that everyone needs to drink milk. Now, we are showing what milk does for you.”


Take a look at the new “Milk Life” spot below.

Is it just us, or is this dude a little too excited to be going in for the dunk?

milklife Milk Life Ads Replace Iconic Got Milk? Campaign

When put up against the now defunct “Got Milk?” campaign, this ad/tagline is kind of weak. We’re not the only ones who feel this way.


To console ourselves, we dug up a few of our favorite “Got Milk?” ads from the past. What do you think of the “Milk Life” ad campaign? Let us know in the comments.

bey Milk Life Ads Replace Iconic Got Milk? Campaign

Beyonce and her mother, Tina Knowles, in 2006

naomi Milk Life Ads Replace Iconic Got Milk? Campaign

Naomi Campbell was the first of many celebrities to feature in the Got Milk? campaign in 1994.


heidi Milk Life Ads Replace Iconic Got Milk? Campaign

Heidi Klum dresses as a milk maiden with a white moustache for a Halloween-themed version of the campaign.


Here’s the original “Got Milk?” advertisement from 1993, which is pure genius.

[via CNN, Daily Mail]

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