McDonald’s Replaces Happy Meal Toys with Books, Fun Dies

McDonald's is forging ahead with their campaign to promote nutrition through educational literature.

Photo: Getty Images

Photo: Getty Images

McDonald’s is forging ahead with their campaign to break hearts promote nutrition by replacing Happy Meal toys with books.

November 1st through the 14th, the famous kids’ meals will contain one of four original children’s stories, featuring stories and characters that encourage healthy eating. These include the sympathetic “Goat Who Ate Everything,” as well as two puzzlingly healthy-yet-extinct characters: Deana the Dinosaur and Doddi the Dodo bird.

While taking away kids’ toys is plenty ambitious, McDonald’s promotion would also make them the largest national publisher of children’s books. They hope to distribute 20 million books in two weeks, 5 million more copies than the The Hunger Games sold in 2012.

Best of luck, Micky D’s, but don’t forget how the kiddies reacted last time you tried to change their stuff.

[via Advertising Age]

Latest News

new

Woman Crushes Three 72-ounce Steaks in 20 Minutes

Photos: Instagram/@brixtonbones, Reddit/lovebait

The Struggle Plates of 4/20, National Weed Day

Photos: Stumptown Coffee Roasters

Stumptown Releases Nitro Cold Brew in a Can

Photos: Instagram/ Noma

Rene Redzepi Thinks He’s a F*ck Up

Photos: Amanda Marsalis, Aya Brackett

The 10 Dishes That Made My Career: Alice Waters

Page 1 of 64412345...102030...Last »