We’re in an age of mashup-food mania, a time in which a new frankenfood food unveils itself everyday. To help you keep up with all the new hypebeast snacks on the scene, we’ll be doing a weekly roundup of ridiculous mashup foods you need to know about right now, and ranking them on staying power. Read on!
Doritos + cheese sticks = Doritos Loaded
The mashup: While the idea of breaded and fried cheese isn’t exactly revolutionary, 7-Eleven’s junky version–made with Dorito crumbs and Yellow number something cheddar—created major social media waves this week in the lead up to a July 2 release.
Staying power: Medium. Reviews are mixed, though probably stacked towards the negative. But with this much hype and a $1.99 price point, this will surely go down well with late night 7-Eleven customers attempting to sober up and/or see what all the fuss is about. Although there’s always a danger that with this much press, it will shortly be perceived to have jumped the shark. (Photo: Doritos)
Hot dog + cheesy bread = Cheesy Bread Dog
The mashup: Sonic also found new ways to inject cheese into their menu this week, announcing two new hot dogs wrapped in cheese bread buns. Available in Ultimate Cheese and Bacon, and Garlic Parmesan flavors, the lactose boosted tube steaks dropped relatively quietly on July 1.
Staying power: Weak. We don’t think this has the stand out qualities necessary to draw your eye away from Sonic’s other hot dog offerings, like their everything-but-the-kitchen-sink Chicago dog and the Coney that oozes over with melted cheese and chili. And if we were going on bread alone, the pretzel buns are the best looking carb on the menu. (Photo: Business Wire)
Nutella + Carvel = Nutella ice cream
The mashup: Carvel launched a line of chocolate hazelnut flavored frozen treats on June 30, available for the next three months in soft serve, sundae (with banana or chocolate crunchies) and hand-scooped ice cream form. The latter is the best of the bunch, according to non other than Time, as it’s shot through with chocolate crunchies and veins of pure Nutella.
Staying power: Strong. Unlike many other mashups, this combination makes instant sense to consumers since it’s essentially just a new kind of chocolate ice cream. It’s an accessible pairing of two already popular items with seasonal appropriateness, plus it’s a limited run item. Unlike the novelty mashups you’ll try once out of curiosity, this has repeat offender written all over it. (Photo: Carvel Ice Cream)
Limeaid + Oreos = Limeaid flavor Oreos
The mashup: These limited edition cookies were actually released on June 23, but with almost no fanfare they went largely unnoticed. Two days later they were reviewed by the Junk Food Guy, who noted out that a. ironically lime is not listed in the ingredients and b. the neon green cream filling is reminiscent of lime Skittles and overall not too bad.
Staying power: Weak. If the interwebs are any measure, most people’s initial reaction to this flavor is something between confusion and indignation. And without a big marketing push (Oreo seems more intent on promoting their mini cookies right now) this will likely fly under most people’s radars and sink into obscurity as something Nabisco once tried. (Photo: Nabisco via Squid Ink)