Lay’s New Chocolate-Covered Potato Chips Marketed Towards “Millennial Women”

And more awesome stuff other people did on the Internet today.


Thanks, Business Week, for cluing us in on Lay’s Milk Chocolate-Covered Potato Chips, which the company will start selling this month. Lay’s director of marketing says that the snack’s target audience is “millennial women [who] are looking for those more indulgent, savory/sweet combinations.” The Onion already has thoughts on the subject. Here’s some other stuff we loved today:

An index of all the crimes mentioned in Roy Choi’s L.A. Son. [Grub Street]

FDA to ban trans fat. [Huffington Post]

A New Yorker writer looks at the fringes of food culture. [Slate]

Here’s how to order a butterbeer à la Harry Potter at Starbucks. [Design Taxi]

Michelin announces 2014 Chicago Bib Gourmands. [Eater]

Taste Test: The best hot giardiniera. [Serious Eats]

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