Is Taco Bell’s A.M. Crunchwrap Superior to the Waffle Taco?

Twitter seems to think so.

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After two years of testing, Taco Bell launched breakfast today nationwide. The fast food chain hopes the new menu—and a new fast food mashup—will convince Millennials to eat even more Taco Bell.

The breakfast menu features the much-anticipated Waffle Taco, which (as you’ve probably already heard) is a waffle in place of a taco shell, stuffed with eggs and either sausage or bacon, and served with a side of syrup.

Taco Bell brand marketing director Adrienne Berkes tells Fast Company,

We noticed that food mashups are very popular with our consumers. We decided to go with the Waffle Taco because it provides a combination of both sweet and savory flavors, which is something we know people already enjoy.”

While the Waffle Taco is the obvious hypebeast, golden child menu item, there’s also the A.M. Crunchwrap, which consists of a hash-brown patty, scrambled eggs, cheddar cheese, and bacon/sausage/steak wrapped in a warm flour tortilla and grilled. Pure diet food.

According to Twitter, it seems as though the masses are way more into the A.M. Crunchwrap, and less in love with the Waffle Taco (even if the taco does look better on Instagram).

Take a look at some telling #TacoBellBreakfast tweets below.

 

 

 

 

 

 

 

 

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