After two years of testing, Taco Bell launched breakfast today nationwide. The fast food chain hopes the new menu—and a new fast food mashup—will convince Millennials to eat even more Taco Bell.
The breakfast menu features the much-anticipated Waffle Taco, which (as you’ve probably already heard) is a waffle in place of a taco shell, stuffed with eggs and either sausage or bacon, and served with a side of syrup.
“We noticed that food mashups are very popular with our consumers. We decided to go with the Waffle Taco because it provides a combination of both sweet and savory flavors, which is something we know people already enjoy.”
While the Waffle Taco is the obvious hypebeast, golden child menu item, there’s also the A.M. Crunchwrap, which consists of a hash-brown patty, scrambled eggs, cheddar cheese, and bacon/sausage/steak wrapped in a warm flour tortilla and grilled. Pure diet food.
According to Twitter, it seems as though the masses are way more into the A.M. Crunchwrap, and less in love with the Waffle Taco (even if the taco does look better on Instagram).
Take a look at some telling #TacoBellBreakfast tweets below.
All in all — i’d say the AM crunchwrap was the best item, while the breakfast burrito and waffle taco were underwhelming
— tee kay (@tomgolfspoorly) March 27, 2014
Waffle Taco: mediocre. AM crunchwrap: Game Changer. — Danny Colemire (@DannyyRay) March 27, 2014
Well the steak, egg and hash brown crunchwrap was pretty amazing, the waffle taco was average — Pittsburgh Left (@pitpanther01) March 27, 2014
GO FOR THE AM CRUNCHWRAP. SKIP THE WAFFLE TACO.
— Tom (@Tom_Vom) March 27, 2014