Frank Ocean Sued for Backing Out of Chipotle Ad Campaign

The burrito chain says Ocean backed out of the deal after being paid $212,500 by the company.

Photo:

Photo: Frank Ocean/Facebook, Chipotle

UPDATE: Frank Ocean just posted a picture of a cashier’s check to his Tumblr for $212,500. The words “Fuck Off” are written on the check, and our best guess is that the blacked-out line after “Pay To The Order Of” used to say “Chipotle, LLC.” (Just a wild guess.)

FUCK Frank Ocean Sued for Backing Out of Chipotle Ad Campaign

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Chipotle is suing Frank Ocean for backing out of a $425,000 deal to sing a remake of “Pure Imagination” for Chipotle’s animated “Scarecrow” ad. Ocean was paid $212,500 to record the song, but, on the day that he was supposed to deliver the song (August 7, 2013), he backed out of the deal.

TMZ reports that company reps showed Ocean a final cut of the ad, which displayed the Chipotle logo prominently, and Ocean got pissed. Ocean’s legal team sent the following letter to Chipotle explaining the singer’s withdrawal:

“When Frank was asked to participate in this project, Chipotle’s representatives told him that the thrust of the campaign was to promote responsible farming. There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign. Frank was also promised that he’d have the right to approve the master and all advertising.”

Chipotle is suing Ocean for his $212,500 advance, and Ocean has responded to the lawsuit with a post on his Tumblr linking to the Wikipedia entry for “defamation.”

In the end, Fiona Apple ended up recording the song instead of Ocean. Listen to the cover below.

beware Frank Ocean Sued for Backing Out of Chipotle Ad Campaign
[via Pigeons and Planes]

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