In the world of marketing, it’s easy to distinguish a small, independent brand from, say, a Bud Light or Coors. Instead of big, flashy fonts, there are often unique typesets and muted color schemes.
For example, Blue Moon Belgian White sells well because it looks like an independent brew, although it’s actually produced by MillerCoors. They’ve disguised it to win a place on the coveted craft brew shelf in your local grocery store.
The same situation occurred earlier this month, when Anheuser-Busch bought out Blue Point Brewing Company, keeping the craft label on a now-corporate beer.
In order to fit in with the artsy crowd, you’ve got to play by their rules, as seen in the hilarious blog Hipster Branding, which makes big name logos 100% artsier.
One ad firm, Cornett, took a reverse approach to the marketing challenge. They changed independent labels to fit corporate, mass-marketing standards. The results are bizarre and strangely mind-boggling.
Scroll down to see the flashy makeovers.
[via Laughing Squid]