Font Life: Check Out These Indie Brand Logos Redesigned to Corporate Standards

These logo makeovers might make you shudder.

Photos: Whit Hiler

Photos: Whit Hiler

In the world of marketing, it’s easy to distinguish a small, independent brand from, say, a Bud Light or Coors. Instead of big, flashy fonts, there are often unique typesets and muted color schemes.

For example, Blue Moon Belgian White sells well because it looks like an independent brew, although it’s actually produced by MillerCoors. They’ve disguised it to win a place on the coveted craft brew shelf in your local grocery store.

The same situation occurred earlier this month, when Anheuser-Busch bought out Blue Point Brewing Company, keeping the craft label on a now-corporate beer.

In order to fit in with the artsy crowd, you’ve got to play by their rules, as seen in the hilarious blog Hipster Branding, which makes big name logos 100% artsier.

One ad firm, Cornett, took a reverse approach to the marketing challenge. They changed independent labels to fit corporate, mass-marketing standards. The results are bizarre and strangely mind-boggling.

Scroll down to see the flashy makeovers.

Screen Shot 2014 03 03 at 12 01 21 PM 500x173 Font Life: Check Out These Indie Brand Logos Redesigned to Corporate Standards

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Screen Shot 2014 03 03 at 12 01 53 PM 500x175 Font Life: Check Out These Indie Brand Logos Redesigned to Corporate Standards

Screen Shot 2014 03 03 at 12 02 10 PM 500x181 Font Life: Check Out These Indie Brand Logos Redesigned to Corporate Standards


Screen Shot 2014 03 03 at 12 06 39 PM 500x184 Font Life: Check Out These Indie Brand Logos Redesigned to Corporate Standards

Screen Shot 2014 03 03 at 12 06 49 PM 500x172 Font Life: Check Out These Indie Brand Logos Redesigned to Corporate Standards

[via Laughing Squid]

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