In the wise words of Jarod Kintz, humorist and author, “To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients. ”
As much as we hate to admit it, logos make us walk into a restaurant, pick up a six pack, or buy a particular box of cookies. The artists and designers who create logos know their audience backwards and forwards, and so tweaks over the ages—like the suddenly upscale typeface of the Long John Silver’s sign, to the recent introduction of the younger, cheekier Wendy’s girl—are never an accident.
It is incredible to think that some brands, like Budweiser, have been present since the turn of the century—the King of Beer’s come along way from the classic label to the headline-grabbing “bowtie can.” From old-school Kansas City restaurants to a recently redrawn Hooters owl, seeing the evolution of food and drink logos offers an interesting reflection not only of how company’s change, but also the nation’s tastes..
Click through the gallery above to see how some of your favorite brands, restaurants, and bars have changed their identities over the years.