Then and Now: The Evolution of Famous Food and Drink Logos

See how Starbucks, Wendy's, Budweiser, and more have changed their visual identity over the years.

  • Oreo. Top: 1923, Right: 2013(Photos: Logopedia, Flickr)
  • Mug Root Beer. Left: 1947, Right: 2013(Photos: Logopedia, Flickr)
  • Budweiser Beer. Left: 1879, Right: 2013(Photos: Flickr, Core 77)
  • Starbucks. Left: 1971, Right: 2013. (Photos: Jacy of All Trades, Downtown Seattle)
  • Women's Industrial Exchange, Baltimore. Left: 1970, Right: 2013. (Photos: Wondering the World, Baltimore Sun)
  • Wendy's. Left: 1969, Right: 2013. (Photos: Logopedia, Illustration Web)
  • Davy Byrne's Pub, Dublin. Left: 1930, Right: 2013(Photos: Berfois, Flickr)
  • Pepsi. Top: 1898, Bottom: 2013. (Photos: Logopedia, Evergreen Fair)
  • The Reiger Hotel and Exchange, Kansas City. Left: 1924, Right: 2013 (Photos: The Reiger, Trip Advisor)
  • Burger King. Left: 1957, Right: 2013. (Photos: Logo Wikia, Vector Fans)
  • Cafe Wha?, New York. Left: 1960s, Right: 2012  (Photos: The Bowery Boys, Falafil)
  • Long John Silver's. Left: 1969, Right: 2013. (Photos: Simply Being Mommy, North Lich)
  • Hooters. Top: 1983, Bottom: 2012(Photos: Huffington Post, Hooters)
  • Mayes Oyster House, San Francisco. Left: 1953, Right: 2013. (Photos: Curbed San Francisco)
  • Taco Bell. Left: 1963. Right: 2013. (Photos:
  • Hershey's. Top: 1900. Bottom: 2013. (Photo:
  • KFC logo evolution over the years. (Photo:

In the wise words of Jarod Kintz, humorist and author, “To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.

As much as we hate to admit it, logos make us walk into a restaurant, pick up a six pack, or buy a particular box of cookies. The artists and designers who create logos know their audience backwards and forwards, and so tweaks over the ages—like the suddenly upscale typeface of the Long John Silver’s sign, to the recent introduction of the younger, cheekier Wendy’s girl—are never an accident.

It is incredible to think that some brands, like Budweiser, have been present since the turn of the century—the King of Beer’s come along way from the classic label to the headline-grabbing “bowtie can.” From old-school Kansas City restaurants to a recently redrawn Hooters owl, seeing the evolution of food and drink logos offers an interesting reflection not only of how company’s change, but also the nation’s tastes..

Click through the gallery above to see how some of your favorite brands, restaurants, and bars have changed their identities over the years.

RELATED: Subliminal Message to Your Mom in Wendy’s New Logo
RELATED: Behind the Recent Fast-Food Rebranding Wars

  • Philipe Gibbs

    I am also agree with that particular Sentence that “Evolution of food and drink logos offers an interesting reflation or taste as well.” I also like to see gallery here about company’s logo and food.

  • Gorax_103

    que horrible

Latest News