Eat This Tumblr: Explore the Cuisine of the ’60s and ’70s with Classic Ad Addiction

Remember when everything was served in Jell-O? Well, your mom probably does.

  • Jell-O, 1965

Why It’s Awesome: Whew, a bunch of us dodged a bullet when we escaped the experimental gelatin years of the '60s. Back then, it was apparently okay to put olives, fish, potted meats, and eggs into Jell-O.
  • Club Cocktails, 1971

Why It’s Awesome: It’s the original adult juice box with flavors like daiquiris, whiskey sours, and martinis—so much better than whatever nonsense this is.
  • Jenn-Air Grill-ette, 1977

Why It’s Awesome: It’s a hot typewriter that pours what looks like hashish smoke all over your already cooked meats from a gullet that can either be attached to a vacuum cleaner or your handy clothes dryer vent.
  • Jeno’s Snack Logs, 1970

Why It’s Awesome: What isn’t awesome about being the grandfather to Pizza Rolls, Bagel Bites, Hot Pockets, etc.? Although, we’re probably lucky those amazing snacks of today don’t come in flavors like Reuben and Fish & Chips.
  • Welch’s Candies, 1964

Why It’s Awesome: It’s funny when your favorite grape juice company is peddling things like “nut fudge” and “royal clusters.” Wait, those words are funny anyway.
  • Kentucky Fried Chicken, 1968

Why It's Awesome: We get a glimpse of the Colonel's signature pickup move: Gazing seductively upward while holding carnations and a bucket-o-chicken.
  • Old Crow Traveler, 1969

Why It’s Awesome: Do you have an incredibly sneaky and introverted alcoholic husband? Is he obsessed with wood paneling? Congratulations—now you have the perfect gift for his next birthday and another step toward your impending divorce!
  • Spam Wagon-Wheel Pie, 1964

Why It’s Awesome: THIS concoction made of Spam slices fanned out over a chicken pot pie won the Pillsbury Bake-Off in 1964. THIS.
  • Body Buddies, 1979

Why It’s Awesome: We can’t think of a more disturbing cereal name than this. Oh wait, yes we can.
  • Martini & Rossi, 1966

Why It's Awesome: This takes the whole exotic sex kitten thing too far. Way too far. A cage?
  • Smirnoff, 1968

Why It's Awesome: What is it with '60s spirits ads and being marooned on deserted islands? In this gem, the makers of Smirnoff show how DGAF they are about other cocktail ingredients, shitting on all other components of a Bloody Mary besides the Smirnoff.
  • Kickers, 1976

Why It's Awesome: That's a good question. Kickers were basically four-packs of processed milk shakes with 30-proof alcohol in resealable bottles for those who hate drinking like adults. It's unclear how each flavor was "as spirited and exuberant as sunshine." But for that very reason, we hope they were also filled with stomach medicine.
  • Knorr Golden Onion Soup, 1964

Why It's Awesome: If nothing else, this ad taught us NEVER to serve a brown onion soup in a clear bowl. On the other hand, it lends itself to a new game: "Chex-Mix Stew or Taco Bell Toilet?"
  • McDonald's, 1971

Why It's Awesome: Morgan Spurlock was just a babe when this portrait of the supersized meal deal graced publications everywhere, and little did he know his destiny would be to eat whole a lot of them.
  • Kraft Miniature Marshmallows, 1964

Why It's Awesome: Forget s'mores. Marshmallows were sooooo versatile in the '60s. You could sprinkle them on top of a fruit mixture stuffed into a watermelon stump, you could pile them inside a dome of green gelatin that's overturned onto lettuce, or you could freeze them inside a ham-like loaf of cream cheese and dried fruit that's also "decorated" with lettuce (the official vegetable of the entire decade).
  • Mazola, 1969

Why It's Awesome: Mrs. Walter Russel sounds like the star of Tom Six's next horror flick featuring a mother who wants to polyunsaturate her extended family. "No, Mom! What are you doing with that corn oil?!"

Welcome to Eat This Tumblr, a new weekly feature where we highlight our favorite food (and sometimes drink) related Tumblrs on the ‘net. First up is Classic Ad Addiction, an impressive archive of scanned print ads from the 1960s and ’70s. While there are plenty of ads for ciggies, tampons, and Maybelline in the mix, we’re most enamored with the throwback food and beverage products—vestiges of a bygone era when Jell-O was the hotness, and booze ads were even more sexist than they are today. Click through the gallery above to see our favorites, then follow Classic Ad Addiction for more vintage inspiration.


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