Dunkin Donuts Takes Cronut Knockoff to New Heights With “New York Pie Donuts”

South Korea runs on pastry ripoffs.

Photo: m.blog.naver.com

Photo: m.blog.naver.com

It doesn’t have quite the same ring to it as “dossant” or even “croissant donut,” but the “New York Pie Donut” has at least one leg up on its fellow Cronut competitors: It’s mass-produced by Dunkin Donuts, the first large-scale chain to hop on the borderline copyright-infringement bandwagon.

Unfortunately for New Yorkers, the totally-not-Cronuts are only available at Dunkin’s South Korea locations, where the “NY pie donut” fits with its local rep as “an exotic, somewhat high-brow Western donut shop.” (Yes, one of the Seoul shops is in Gangnam. No, we will not link to That Video Which Must Not Be Named.) According to patrons, Dunkin is even poaching Dominique Ansel’s line management technique of limiting purchases to two pastries per person.

Obviously Cronut knockoffs—fauxnuts? croknockoffs?—are nothing new; BuzzFeed just dropped an impressively comprehensive listicle of a whopping 60 from around the world. But there’s something truly gross about a massive America-based chain with thousands of locations piggybacking on the success of a small business. There’s a sweeping metaphor about globalization and modern capitalism in there somewhere, but for now our feelings are better summed up with a simple “not cool, dude.”

Worth noting: While Dunkin has clearly cracked the basic fried-croissant-dough code, the “pie donut” is conspicuously missing anything in the way of filling, which is reason #87 why it’s weird that it’s called a “pie donut.”.

[via Quartz]

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