Sometimes the line between craft and large-batch brew gets a little fuzzy. Blue Moon, for example, is a Molson Coors beer masquerading under an artsy label.
Craft Check is a beer app specifically dedicated to separating the micro from the macro. The $0.99 app allows beer drinkers to scan the label underneath their phone’s camera. Based on the barcode or name alone, Craft Check will look into its pedigree.
The app is based on the Brewer’s Association definition of American Craft Brewery. It will also provide news on buyouts and new breweries opening. Basically, Craft Check is a beer geek’s best friend.
Scan a fake, and the app will announce, “Careful! What you’ve got there is an imitation craft brew from one of the big guys. It’s got all the soul of a spreadsheet. Crafty, but not Craft.”
But enter in a genuine craft brew, and it will proclaim, “Congratulations! What you’re looking at is a genuine craft brew from a genuine craft brewery. This is as good as it gets (when it comes to beer).” We aren’t ones to hate any technology that gets excited over craft beer.
On the subject of brand transparency, Julia Herz, craft beer program director at the Brewers Association, tells Fortune:
“We say the beer lover has a right to know, when they have a beer in their hand, if they’re drinking a beer from a large global brewery. There is a difference in terms of what small brewers go through vs. what large, global brewers go through.”
Brewing beer isn’t easy, so it’s important to check what kind of company you’re supporting.
Buy Craft Check in the iTunes store for iOS7 and iPhone 5S here.
[via Hi Consumption]