Britain’s Art Fund proves that bake sales are not limited to Betty Crocker brownies and overly-frosted cupcakes. The Art Fund spun the idea of the conventional bake sale, asking fans across the country to whip up edible homages to high art.
The fundraising campaign, led by the punny tagline, “Fundraising for Art: It’s a Piece of Cake,” pushes to raise money to support hundreds of museums and galleries in the United Kingdom.
To get the creative juices flowing, the Art Fund reached out to professional recipe tester Georgia Levy, food stylist Kim Morphew, and prop stylist Lydia Brun, aand asked the talented trio to create a selection of Edible Masterpieces (pictured in the gallery above). Together, the women came up with pieces such as a Jackson Pollock-esque icing-splattered Rice Krispies treat, a Mondrian gridded sponge cake, and a skull cake inspired by Damien Hirst’s For the Love of God.
Morphew tells Slate,
“My main aim was to recreate the masterpieces so they looked as close to the originals, but also so they could be recreated by a non-baker too.”
Participants are encouraged to come together on May 9 to create and unveil edible masterpieces (and share them on social media with the hashtag #ediblemasterpieces). How the participants raise money is left completely up to them; the event website suggests raffling off the pieces, organizing private views, or selling them off, bake sale-style.
The funds have to be sent in by June 30 and the top 25 fundraisers will have a chance to win weekend getaways, electronics, and art vouchers.