Over the course of the last half-century, McDonald's has served as the quintessential fast-food chain: quick, mediocre, and more than a little depressing. But throughout 2016, the Golden Arches has been trying to step its game up, introducing never-frozen beef patties and preservative-free chicken nuggets. Now, in an attempt make its stores feel more like "real" restaurants, the company is gearing up to rollout table service at each of its 14,000 locations in the U.S.
According to the Associated Press, McDonald's has already been testing table service at roughly 500 of its restaurants. Expanding the amenity to cities like San Francisco, Chicago, Boston, and Washington, D.C.—before ultimately introducing it nationwide—could take years. Even so, ordering from a kiosk and then having a server deliver ones order is said to boost customer satisfaction, something McDonald's has been desperate to do amid slumping sales.
Though programs like all-day breakfast have generated some excitement stateside, table service and kiosks have successfully blistered sales overseas, according to the AP, and the idea is to compete with America's growing fast-casual trend. The so-called "McDonald's of the Future" will rely on a combination of technology, hospitality, and more trendy, McCafe-style snacks, despite the company currently earning a bulk of its revenue from drive-thru sales.
The real question, however, is will we have to tip?