Philadelphia is best know for two primary cultural exports: The Philly Cheesesteak, and Will Smith. So what better way to announce the launch of Arby’s new steak sandwich—the “Fire-Roasted Philly”—than to have the company’s voiceover dude launch into a strange, baritone rap over the iconic theme song from The Fresh Prince of Bel-Air?
“In west Philadelphia born and raised, on the playground was where I spent most of my days,” the commercial begins, staying true to the original rhyme.
But after Smith gets to the part of the story where he rumbles on his neighborhood basketball court, Arby’s takes a few, uh, artistic liberties with the lyrics. "I got in one little fight and my mom got scared and said, ‘Arby's, we have the meats,’" the voiceover continues.
Let’s just be grateful Arby’s didn’t think to rap over Empire State of Mind for that new pastrami joint.