The chicken sandwich—arguably one of the finest creation in the history of fast-food—has been enjoying a moment in the five boroughs for a little over a year now. Back in the summer of 2015, when Danny Meyer’s Shake Shack first released its spin on the beloved menu item, New Yorkers went nuts for the Chick’n Shack, waiting in line to try the chain’s all-natural chicken breast and buttermilk herb mayo. Originally only available at Shake Shack locations in Brooklyn, the beloved sandwich quickly became available nationwide.
Today, the Chick’n Shack has been indoctrinated into the Holy Trinity NYC chicken sandwiches, joining David Chang’s Fuku and the indomitable Chick-fil-A. Not one to rest on its laurels, Shake Shack is upping the stakes in the chicken sandwich wars once again, rolling out a new “Salt & Pepper Honey Chick’n” sandwich today—available exclusively in Brooklyn for the time being.
Essentially, Shake Shack is just dressing up the classic, topping its breaded chicken breasts with salted honey and ground black pepper, serving them up on its signature potato rolls, and serving the bundle to customers at $6.29. The item will also ditch the lettuce, tomatoes, pickles, and cheese that typically comes on the standard Chick’n Shack.
Apparently, the fast-food chain found what it was looking for in Brooklyn last time around, and decided to give the new item a similar roll-out.
"Brooklyn is a hotbed for food trends, and Brooklynites (including myself) are always down to explore new things." Mark Rosati, Shake Shack’s culinary director, told Eater. "The Chick'n Shack is currently the third highest selling individual item on our menus domestically."
Is it a coincidence that First We Feast also happened to put the Chick’n Shack at number three on its definitive ranking of the Shake Shack menu? We think not.