Last week, news broke that a product called “Stiff Bull” herbal coffee had been flagged by the FDA for stiffening its Joe with hidden ingredients similar to Viagra. While the name of the company left little to the imagine, butchers in the UK are now taking thing even one step further, infusing packages of sausages with their own mixture of erection-inducing herbs.  

Made at the Butchery in Forest Hill, London, a charity called Fathers4Justice—which, according to Mashable, campaigns for equal contact for divorced parents with children—is behind the Viagra sausage, aptly titling the campaign #SaveOurSausages.

Though Fathers4Justice is a little intense (claiming that “fatherlessness is an obscenity,” and seeking to end the “cruel and degrading treatment of families by the government”), the idea behind #SaveOurSausages is to raise awareness and address men’s health issues such as depression, low testosterone, and suicide—the biggest killer of men under the age of 45.

"The #SaveOurSausages campaign is a humorous way of addressing deadly serious issues surrounding men's health," Matt O'Connor, the founder of the organization, Mashable. "There is a health crisis in this country,"

While the product is marketed as “Viagra Sausage” no one stuffed a bunch of little blue pills inside these links. Instead, the free-range rare breed pork from Abergavenny, Wales is infused with a specific blend of ginseng, arginine, and “horny goat weed” (seriously).

All of the proceeds from the Viagra sausages will go to various Men’s Health-focused groups including veterans' mental health charity Combat Stress, male depression charity Andy's Man Club, and testicular cancer charity Check 'Em Lads.

[via Mashable]