The annual Krispy Kreme Challenge, a race that involves eating doughnuts, took a turn for the not-so-sweet when a competitor died over the weekend. According to the New York Post, a 58-year-old participant named Jeff Woods dropped out of the race in Raleigh, North Carolina after the first mile due to chest pains. He was rushed to the hospital and eventually pronounced dead.


Unfortunately we have some sad news to share. We regretfully confirm that a participant of today’s Krispy Kreme…

Posted by Krispy Kreme Challenge on Saturday, 6 February 2016


Woods never made it to the Krispy Kreme store that is located at the halfway point of the five mile race. Participants presupposed to stop at the store and eat a dozen doughnuts before finishing the final two-and-a-half miles of the race. The competition has been around for the past 12 years and it benefits the North Carolina Children’s hospital.


The news is unfortunate, especially considering Krispy Kreme’s surprising ties to health care. The doughnut company, which produces a fried, refined, sugar-coated product, donates hundreds of thousands of dollars a year to the children’s hospital through the event. On top of that, last year, the University of North Carolina renamed its Children’s Speciality Clinic to the “Krispy Kreme Challenge Children’s Speciality Clinic,” even though it is a bit hard to swallow naming a healthcare facility after an item that might put you in the hospital in the first place.

[via NYP]