Twitter had a hell of a lot to say about the 2016 Grammys. Billboard Magazine was all up on the awards-show coverage, tweeting everything from Kendrick’s stirring performance to Gaga’s David Bowie tribute.

But many were surprised Billboard wasn’t more careful when choosing which tweets to attach ads to for McDonald’s 24-hour breakfast.


wtf


The McD’s ads showed up throughout the Grammys coverage, and people were most definitely not enjoying it.
https://twitter.com/mdotbrown/status/699443970288578560


Some people made a joke out of the unfortunate ad placement.

https://twitter.com/leslie2303/status/699446114009788416


Others simply expressed how pissed off and/or confused they were.

https://twitter.com/Adam_Raza/status/699444850899419136

https://twitter.com/libbynicole1/status/699468581080268800

While advertising is a necessary evil for publishers and online magazines, there’s definitely a way to be covert and not let the ad get in the way of the message. As for Billboard’s McD’s ad placement… that’s what we call a Twitter #fail.