In what might go down as the most cold-blooded instance of fast-food chains trolling their customers, Arby’s will be offering a one-day only vegetarian menu this Monday on Leap Day, February 29th. The sandwich chain will sell all of their standard menu sandwiches, but without meat, for the same price as their carnivorous counterparts.
That means that when you step into Arby’s on Monday, you could order a Reuben and receive two pieces of marbled rye bread, some 1000 Island sauce and sauerkraut. Or you could opt for the veggie version of Arby’s classic roast beef sandwich, which consists of a toasted sesame seed bun and…well…that’s about it.
At a time when franchises are introducing kale salads, egg whites, and plenty of vegetarian options to desperately win over new patrons, Arby’s is taking a hard stance in favor of meat. In a press release, the company’s Brand President is quoted about the bogus vegetarian delicacies;
“At Arby’s, we’re proud of our meats, but we also understand that meat isn’t for everyone,” said Rob Lynch. “So we’ve decided to give vegetarians a reason to visit Arby’s on Leap Day by offering a one-day menu designed specifically for them. If it goes well, we’ll likely bring back the vegetarian menu on Feb. 29 each year.”
This isn’t the first time Arby’s has given vegetarians a hard time either. Last summer, the company launched a ‘vegetarian support hotline‘ as well as an ad campaign aimed at tempting vegetarians to eat their Brown Sugar Bacon. The phone line ‘1-855-MEAT-HLP’ is still in operation. If you feel conflicted about their special menu, you might want to give it a ring.