Healthy eating can be a drag—especially when grabbing a $3 Egg McMuffin on your way to work is cheaper and more convenient than making egg whites and turkey sausage at home.

Trader Joe’s ex-president Doug Rauch understands the severe public-health issues facing Americans and he’s ready to change the way we buy food.

Daily Table, Rauch’s latest business endeavor, is a nonprofit grocery store with the focus of providing affordable, healthy meals to low-income families.

In an interview with The Boston Globe, Rouch states,

“Our job at Daily Table is to provide healthy meals that are no more expensive than what people are already buying. We’re trying to reach a segment of the population that is hard to reach. It’s the working poor who are out buying food, but who can’t afford the food they should be eating.”

Customers at Daily Table will have the opportunity to buy food at inexpensive prices, including $1.19 for a dozen eggs (the average price is $2.94), tuna for only $0.55 (normally about $3.48), and cheddar cheese for $1.99 (typically closer to $5.75).

Rauch achieves these drastically reduced prices for his food by selling products that are reaching their sell-by date. Various supermarkets, farmers, and food distributors have supplied Daily Table with the cut-priced products to put their food to good use rather than toss it out. However, Rauch is adamant the food sold at the store is never inedible or expired.

Because the market is an approved organization of the Boston Food Bank, Daily Table is able to receive some products from the agency directly, in addition to other food suppliers.

This first Daily Table location is set to open this month in Boston’s Dorchester area. The grocery store will be membership-based with customers providing proof of zip code to shop.

“Our goal, if we’re lucky, is to break even,” says Rauch. “That would be fantastic.”

This location will hopefully be the first of many, as Rauch is currently fundraising to open two more Daily Table stores in the Boston Area.

[via The Boston Globe]