This past Monday, November 16th, Coca-Cola celebrated the 100th anniversary of its iconic glass bottle. For the company, the packaging serves as more than just, well, packaging; the Coca-Cola bottle represents years of rich history that made the brand into the empire that it is today. Starting in 1899, the drink was bottled in Chattanooga, Tennessee where president Asa Griggs Candler sold the rights to the company for just one dollar. Now, Coca-Cola is a massive corporation with over 500 different brands ranging from calorie-free soda pop to electrolyte-enhanced water.
From its place of birth to the plant that inspired it, here is everything you need to know about the Coca-Cola bottle:
The company attributes Coca-Cola’s success to its iconic clear glass bottle.
In 1915, the success of Coca-Cola was looking bleak. According to Business Insider, company president Asa Griggs Candler was losing market share to hundreds of competitors. To counter the issues, Candler created a nation-wide contest to develop Coca-Cola’s packaging. The result was the iconic clear glass bottle made by The Root Glass Company in Terre Haute, Indiana.
The bottle’s shape was inspired by the cocoa pod.
— IP WORKS (@ipworkslaw) November 17, 2015
When The Root Glass Company entered the competition, it wanted to draw inspiration from the company’s name. After researching about the cocoa plant, the company decided to model the bottle after the cocoa pod, thus creating the winning design for Coke’s bottle-design competition.
The Coca-Cola bottle is the company’s most celebrated artifact.
— Lawrence Tech Lib (@LTULib) November 17, 2015
Today, the bottle serves as much more than just a packaging design—it’s a living legend. According to Coca-Cola’s Vice President of innovation and entrepreneurship David Butler and his co-author of the book “Design to Grow” Linda Tischler, “by 1920, the contour bottle, as it’s been called, had become the company’s most celebrated artifact…that bottle has become one of the most recognized objects of the 20th century, in more than 200 countries.”
[via Business Insider]