Progressive-minded fast-food junkies had their hearts crushed recently when Burger King’s proposed one-day-only “McWhopper” for Peace Day was shut down by McDonald’s. The hybrid burger—at least from a contextual standpoint—would’ve been mind-blowing, but alas, Mickey D’s dropped some shade by saying “We love the intention but think our two brands could do something bigger to make a difference.” And that was reportedly that.
But BK’s not giving up on the idea (perhaps because it’s already plugged so much into a PR campaign already, but whatever). In a Tumblr letter, the international burger chain mentioned that despite McDonald’s passing, several other franchises had reached out about collaborating. Per Burger King:
[pullquote]…[A]n incredible thing has happened. We’ve received a significant number of unexpected responses from other restaurants, large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message.[/pullquote]
The chain then goes on to list the inquiring companies.
While this whole idea of making a crazy hybrid burger isn’t necessarily novel, Burger King could be onto something. The chain’s shown its business chops this year by thinking outside the box to bring customers back, so perhaps a crazy, limited-edition, collaborative burger will only further galvanize consumers.
Obviously, the cynic can rightly point out that BK’s just trying to capitalize off a day that celebrates something bigger than profits, but maybe if the chain pulls this whole thing off correctly, its goal to bring attention to the celebration could turn naysayers. And, oh yeah, there might be a creative bun-and-patty combo at the end, too.