In a series of new PornHub commercials, the pornography company attempts to make the phrase “PornHub premium” a household name to promote their new high-definition service. The commercials are hilarious and slightly awkward; the actors drop the phrase “PornHub premium” in inappropriate situations, and they dub Parmigiano the “PornHub premium of cheese.”

Although, not everyone thinks the new commercials are funny. The Parmigiano-Reggiano Cheese Consortium—which makes authentic Italian Parmigiano— is upset that PornHub name-dropped parm in the company’s latest ad. The Consortium is now looking into pressing legal charges.


The consortium is asking that PornHub remove the commercials “in which the cheese, the symbol of excellence, is associated with the quality of the pornographic site,” according to The Daily Mail.


Quartz explains the Consortium believes the message is “not only unpleasant and unacceptable, but offensive for the producers [of Parmigiano Reggiano] and their work.”

PornHub has yet to comment on the matter, but videos of the ad are quickly being removed and censored online. Personally, we don’t believe associating parm with sex is that far fetched—but that’s just us. 


#CheesePorn

A photo posted by Did You Lick Your Phone Yet? (@lickyourphone) on

[via Quartz]

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