The public’s perception of a product or restaurant has more to do with how it’s marketed than many of us would like to admit. For example, when sub-par chocolate bars are made by bearded Williamsburg hipsters, wrapped in sexy paper, and sold for $8 a pop, they become instantly desirable to a certain subset of “foodies.”
The folks over at The Restaurant Choice decided to re-brand some of the big-gun beers—including Corona, Bud, Carlsberg, Coors, Fosters, and Heineken—so that they appeal to craft-beer nerds.
But what exactly makes you associate these reimagined mainstream beers with craft brews? Celebrated graphic designer Milton Glaser may have the answer.
Check out a few of the redesigned mainstream beers below, and the rest over at BroBible.
[via BroBible, The Restaurant Choice]