High-end salad chain Sweetgreen is hip. How hip? The company announced in April that it’d sell a “Beets, Don’t Kale My Vibe” salad through May in homage to the Kendrick Lamar song, “B*tch, Don’t Kill My Vibe.” Sweetgreen also has its own music extravaganza, the Sweetlife Music Festival, at which Lamar headlined this past week. Like we said: hip. They get what the kids are into these days, namely music and Kendrick Lamar.
So it comes as no surprise, then, that company co-founder, Jonathan Neman—a.k.a. Jonny Nemo—joined K. Dot onstage at the Sweetlife Festival to help him rap “m.A.A.d. City.” It ended poorly—Sweetgreen is apparently not hip enough to memorize the words to Lamar’s songs. Watch the fiasco above (Neman joins Lamar around the 2:46 mark).
So how’d this whole series of events come together? Lamar appeared to ask the crowd at the beginning of the clip for someone to join him in rapping the tune. After some joking, Lamar points to Neman in the crowd to come up, as if Sweetgreen’s co-founder is just a random concert-goer. Lamar cues up the beat, raps some of the bars, and then allows Neman to take over. How’d Neman respond? He made some sort of noise before being escorted off.
The Verge makes a good counterpoint in defense of the Sweetgreen co-founder’s atrocious on-stage performance: the song is one of the densest and most technically complex off Lamar’s 2012 album, Good Kid, m.A.A.d. City. They write, “‘m.A.A.d City’ is a dark, violently aggressive track laced with a fast, unwieldy beat. When Lamar raps the song, his flow is pained and stretched, practically tangled up in itself. Neman is just a guy who had a dream about salads.”
Correction: Neman is a very hip—and successful—guy who got to accompany Lamar on the stage and f*ck up a song. He’s also probably a very embarrassed guy.
[via The Verge]