Throughout the world, few advertising icons have stood the test of time like the Pillsbury Doughboy. According to General Mills, the Doughboy had an 87 percent recognition factor among consumers within three years of his 1965 introduction. Today it’s even greater. The Doughboys’ creator, Rudolph “Rudy” Perz, passed away on April 1, 2015—but there’s no doubt the Pillsbury Doughboy legacy will live on for generations

The first incarnation of the legendary flaky baked-goods mascot cost $16,000 to develop as a stop-motion animation figure. Five bodies and 15 heads were used to bring the Doughboy to life. Each second of animation took 24 individual shots of the Doughboy to make viewers believe. The Doughboy’s popularity hasn’t waned as time has gone on, it’s grown. He’s even appeared in some crossover commercials, such as a recent Geico ad and a “Got Milk?” campaign ad from a few years ago.

Martha Nora is Perz’s daughter, and General Mills quotes her from an interview with Patch as saying this about her dad:

The one image I have of my dad was of him tapping the can of refrigerated dough against the kitchen table. That’s how his mind worked for everything. The wheels were always turning and you never were sure what idea he would come up with. There was always a twinkle in his eye and he loved the element of surprise.”

The Doughboy has starred in numerous commercials, but here are some standouts from his 50-year history.

His Very First Appearance

Introducing Danishes

Cheering Up A Tiny Drew Barrymore

Making Cookies With M&Ms

Hanging Out With Tiny George Michael Bluth

The Controversial “Got Milk?” Unaired Ad

Salon published a great piece that details the entire story of how this “Got Milk?” ad wasn’t approved because the Pillsbury Doughboy wasn’t depicted as his normal, helpful self. As usual, #ThankGodForYouTube

The Pillsbury Doughboy Gets Some Clothes

14 Doughboys And Their Dance Crew Entertain Chicago Commuters

[via General Mills, Ad Age]