Did you grow up watching Will Wonka, thinking: Why, God, is this not real life?!?

willy

Us too. Well, you’ll be glad to know that over in the UK, KFC is pulling some serious Wonka-esque shit right now. 

Today, KFC unveiled an edible version of its coffee cup made from cookie, wrapped in sugar paper, and lined with a layer of white chocolate (which keeps the coffee hot and the cup crispy #genius).

The edible cup, which is branded with the chain’s logo to make it look ultra-real, has been dubbed the ‘Scoff-ee Cup’ by the chain.

yaas

KFC partnered with food scientists at The Robin Collective in the UK to develop the feastible cups. The engineering of the cup is next-level: “As the white chocolate layer melts, the biscuit slowly softens, melting in the mouth but not the hand,” writes Metro UK. We’re getting a little flushed thinking about that.

The cups are infused with different scents known to elevate your mood. A spokesperson for The Robin Collective explains,

We’ve infused different cups with a variety of ambient aromas including Coconut Sun Cream, Freshly Cut Grass and Wild Flowers. These scents were used in our recipes as they have a natural ability to evoke the positive memories we associate with warm weather, sunshine and summer holidays. Things that make everyone smile.

Two things we’re left wondering: 1) What brand of Lucy are those creatives at KFC dropping? 2) Is Dominique Ansel going to get royalties for this shit?

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The cups have not yet been released in the UK, but Metro UK suggests they could be in stores by summer.

[via Metro UK, Eater]