Alongside food, Chipotle has been serving up food-for-thought since last May, thanks to Jonathan Safran Foer. The Cultivating Thought project—which puts literature on the chain’s cups and bags—came about when the Extremely Loud and Incredibly Close author found himself in a Chipotle without anything to read and “just really wanted to die with frustration.”

Safran Foer explained the genesis of the series in a Vanity Fair interview: After suffering through the meal, he approached Chipotle’s CEO Steve Ells and suggested publishing literature on his blank packaging: “They had nothing on their bags. So I said, ‘Wouldn’t it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to your customers as a service.’”

Photo: Cultivating Thought

Photo: Cultivating Thought

The obvious answer to that question is, yes, that would be cool. And so, in May, Chipotle published two-minute musings by book-club darlings like Toni Morrison, Malcolm Gladwell, George Saunders, Bill Hader, and Judd “I heard there was free food involved” Apatow. (You can read their scribbles, along with brief interviews, on the Cultivating Thought website.)

Today, Chipotle released work by a new series of writers, and if you thought Safran Foer was out of famous friends to ask, then you’re very much mistaken. Here’s the list of enlisted authors:

Amy Tan (The Joy Luck Club, Sagwa, The Bonesetter’s Daughter)
Augusten Burroughs (Running With Scissors, Dry, Magical Thinking)
Aziz Ansari (Parks and Recreation, Date and Switch)
Barbara Kingslover (The Poisonwood Bible, Flight Behavior)
Carlos Ruiz Zafon (The Angel’s Game, The Prisoner of Heaven)
Jeffrey Eugenides (Middlesex, The Marriage Plot, The Virgin Suicides)
Julia Alvarez (In the Time of the Butterflies, Finding Miracles, How the García Girls Lost Their Accents)
Neil Gaiman (Coraline, The Sandman, American Gods)
Paulo Coelho (Veronika Decides to Die, The Alchemist, Eleven Minutes)
Walter Issacson (Steve Jobs, Kissinger: A Biography, Einstein: His Life and Universe)

As you can see, it reads like the Man Booker Prize shortlist (plus Aziz). Just another reason that Chipotle—along with Shake Shack, Loco’l, and others—is setting the new blueprint for fast-casual dining.