When news broke that the Cadbury Creme Egg recipe that many Brits know and love was “secretly changed” under its new US ownership, many Brits saw this as a clear case of shots fired. The Telegraph simply called it “outrage,” while the Independent talked of a “nation in shock” and called the move “a bilateral attack on the glory of Easter.”

The Sun learned from a Kraft spokesperson that the chocolate egg shell had indeed become something else. 

It’s no longer Dairy Milk. It’s similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we’ve used it this year. The Creme Egg has never been called the Cadbury’s Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used.”

The Independent was not impressed, and responded, 

Tell that to the Dickensian little boy holding one of the new Creme Eggs in his cupped hands and weeping, Kraft.” 

Unsurprisingly, UK Twitter users were outraged—the hashtag #CremeEggGate was spawned to to vent displeasure.

https://twitter.com/DrPhilipMurray/status/554640871187300352

https://twitter.com/THEJamesWhale/status/554633414201344000

https://twitter.com/MartyMtweets/status/554626025557352448

https://twitter.com/theskibeagle/status/554620163451269120

https://twitter.com/AnnieMurray/status/554616907442454528

https://twitter.com/Vitt2tsnoc/status/554603448801701888

https://twitter.com/chrisq_1/status/554601188394823680

https://twitter.com/MandaJJennings/status/554638460368470017

https://twitter.com/MandaJJennings/status/554636804033609728

At least one Twitter user just shrugged it off and saw it as an opportunity:

https://twitter.com/CrypticJim/status/554605989094510592

Another Twitter user drew a reasonable conclusion about the change:

https://twitter.com/SethBarton1/status/554656616436752385

Still another user did a taste test between the two and declared that she didn’t taste a difference:

https://twitter.com/EmzFinn/status/554636260288237568

One thing’s for sure: Creme Eggs are serious business, and evidently not to be fucked with on pain of severe side-eye.

cadbury man