Hello Kitty is so popular in Hong Kong that in 2008 Japan officially appointed her as its tourism ambassador to the region. Hong Kong has two Hello Kitty themed cafes, Kitty wax figures in the Madame Tussauds museum, and has hosted multiple exhibits dedicated to the anthropomorphic feline. And last summer, farmer Raymond Cheng teamed up with Sanrio to give agriculture a boost of cuteness via the Hello Kitty Go Green Organic Farm.

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The 50,000 square foot farm and education center teaches urbanites about organic, low-carbon agriculture, and gives them a chance to get dirt under their nails by planting and harvesting. As its official mascot, Kitty can be seen all over the farm on signs, maps, and even on some of the produce. For her new pastoral job, Sanrio designed a sensible outfit of blue overalls and a wide-brimmed hat; it also created a Hello Kitty scarecrow available exclusively in the farm’s store.

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In the same way Hello Kitty appeals to both adults and kids, the farm aims to introduce pastoral pleasures to visitors of all ages. There are guided tours, free planting seminars, barbecue facilities, playgrounds, a cafe, and a family of goats that you can feed and pet. A two and a half month Hello Kitty Little Farmer Program gives kids a plot on which to grow their own crops; families and adults can rent a square meter of land to tend as often as they like.

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The farm’s contract with Sanrio ends in 2016, and there’s no word yet on whether it will be renewed. But the first Hello Kitty cafe in the U.S. is slated to open in California this year, and there’s always Hello Kitty’s Garden, a farming sim featuring a whole host of Sanrio characters. She doesn’t have the cute outfit in the game, though.

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[via Modern Farmer]

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