The latest advertisement from UK retailer Marks and Spencer, aptly called “Adventures in Imagination,” shows mesmerizing close-ups of sizzling shrimp, gem-like pomegranate seeds, dripping egg yolk, and burgers searing on the grill. The simple black background makes the colors of strawberries and passion fruit extra-vibrant.

Two French film makers directed this one-minute extravaganza, and time-lapse photography is the only special effect they used: in fact, they shot this video in a small room in Paris using a table with a black table cloth as a prop.

amazing

M and S head of brand for food, Nathan Ansell, tells Wales Online,

“The idea is that it’s the food that is the hero in these ads, so we wanted to show all those textures, colours, flavours, smells. Even if it’s just a potato, it’s going to be a great potato.”

Amateur food cinematographers and directors, take note.

[via walesonline.co.uk, Eater]