The latest Instagrammer to inspire us to quit our day jobs and follow our twee dreams is Ida Skivenes (@idafrosk), a Norwegian statistician who began posting photos of her adorable breakfasts in June 2012.
Fast forward two years and she’s a full-time food artist with high profile corporate clients like Vogue, a book that’s been published in seven languages, and close to 250,000 Instagram followers.
Skivenes talks about her work and rapid career change in the 6.5 minute video above, filmed at a Pecha Kucha presentation night in Oslo this past February. She also explains her process on her blog: Most of her breakfasts takes 5–15 minutes to create, except for her Art Toast Project series (recreations of famous artworks on a single slice of bread) which can take up to half an hour.
We know what you’re wondering, and yes, she always eats them afterwards. We asked Skivenes a few other questions about her edible art.
How did you decide to quit your old job and pursue this?
The main reason was that I really love making and sharing food art, and being creative. When I started to get offers to do paid projects and also had my book released, I saw that it was possible for me to make an okay living working as a food artist as well. I won’t become a millionaire but it’s enough to keep me going for a while, doing what I’m passionate about.
Which companies have commissioned custom work from you?
I’ve done a couple of projects now, for a very different set of companies, from “cheesy” food art for Castello, interactive food illustrations for IBM and travel themed plates for Lufthansa.
How has your massive social following changed things?
The process is a bit different now, it’s requires more thinking and research, and I’m more cautious about what I post. Before, I would post more random or half-finished things, and more photos of the people around me. I’ve largely stopped doing that to keep my account more food focused (with the occasional landscape or interior etc).
What are some of your favorite pieces?
The Art Toast Project is my favorite because it stimulates me intellectually as an adult, but I really like the simple creations too. Two favorites: The “Girls on a Jetty” by Edvard Munch art toast and my recent peanut butter banana stegosaurus.
Which artist is the most difficult to emulate on toast?
Those who use a lot of detail (like Bosch) or a lot of lighting effects (like Caravaggio).