Last year, Twin Peaks was the fastest-growing chain in the U.S., with $165 million in sales.
We’d like to think this success is due to the breastaurant’s beer selection and “knotty brats” (what Twin Peaks servers call bratwurst). But in reality, it probably has more to do with this rather horrifying strategy:
Food industry consultant Darren Tristano confirms, “The results at Twin Peaks are higher because of the sexual appeal of its servers. The customers, who are almost entirely male, make their decision based on that.”
Do what you will with the information above.
Here’s some more fascinating stuff from today:
A Belgian town is growing an underground beer pipeline. [Telegraph UK]
How roux made its way into the gumbo pot. [Serious Eats]
Robert Sietsema’s 38 essential NYC restaurants (scroll down). [Eater]
Four official Oktoberfest beers you can find in the US. [F&W]