It’s strange but true: the cuter something is, the more you want to put it in your mouth. (What lips can resist the gravitational pull of a fat baby’s jiggly cheeks or scrumptious thigh rolls?) As a result, various products and businesses have sprung up with the aim of making food more adorable. One of simplest yet most striking examples that we’ve come across is China’s Fruit Mould Company.

Photo: Fruit Mould Company

Their product is gloriously low tech while also being hugely effective. By growing fruit and vegetables inside the company’s plastic molds, farmers are able to create novelties like heart-shaped watermelons and star-shaped cucumbers.

Photo: Fruit Mould Company

Or even cuter, baby Buddha pears and melons. Look at their sweet little faces.

Photo: Fruit Mould Company

Photo: Fruit Mould Company

The company also knows how to play up naturally-anthropomorphic fruits. Slip a tiny pair of panties on a peach and voila! You’ve got a bowlful of extras for J-Lo’s next music video.

Photo: Fruit Mould Company

Photo: Fruit Mould Company

Unsurprisingly, fruit with a face really stands out at the supermarket. According to the 2009 video below, one farmer’s baby-shaped pears were so popular they were selling for $7.30 a pop.

While consumers are willing to pay through the nose for visually-pleasing produce, millions of tons of perfectly good food is wasted each year because of aesthetic imperfections. Earlier this year, the Inglorious Fruits and Vegetables campaign at French supermarket chain Intermarché tried to combat this trend by selling reject produce at a discount with tag lines like “In a soup, who cares?”.

 

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Photo: Ads of the World

Although we think that sometimes a carrot, like a bulldog, can be so ugly it’s actually kind of cute.

[via National Geographic]